About Us
Hello, G’day, Kia ora, Kaya!
Welcome to our little slice of internet tropical paradise here at Beachy Belle! Welcome to our wee fam! We're thrilled you're here!
We believe that summer should be fun, carefree, and full of adventure, and our clothing is designed with exactly that in mind. Each piece combines style with practicality, offering comfort, durability, and sun protection for kids who are always on the move. Whether it’s a day at the beach, by the pool, or on a family holiday, we’ve got you covered!
At Beachy Belle, we're all about sustainability. That’s why we use eco-friendly materials like REPREVE—made from recycled plastic bottles—to help protect the oceans and beaches we hold so dear. As a family, we know that every little step we take towards protecting our planet counts.
Originally hailing from New Zealand, but now proudly calling Western Australia home, we are a FIFO family soaking up all that WA has to offer. While we're not surfers ourselves, we have a deep appreciation for the ocean—it’s our happy place, and we’re always inspired by the beauty and serenity it brings to our lives.
We genuinely appreciate each and every purchase that helps us turn our dream into a reality. Thank you for being a part of the Beachy Belle journey.
Stay Peachy!
Craig, Kylee, Annabelle and Arlo x
Meet Alise our graphic designer!
Alise is our 16 year old niece who is one of my favourite people.
She will be joining us as a graphic designer and will be creating beautiful artwork for Beachy Belle's clothing line. Alise has a true passion for creativity and I absolutely love watching her bring ideas to life through drawing, sketching, painting and designing.
When she's not creating, she's also a talent on the rugby field. Alise lives in Mandurah, and we are so excited to have her talents and energy on board as part of the team!
